GUIDE

Images to include in a press kit

Having great image resources can significantly improve your chances of having an article written about your app. It is once again about making it as easy as possible for a journalist to cover your app. Some images are more straightforward to prepare than others. We'll start with the easy ones.

"RAW" screenshots

You should never copy your App Store screenshots to your press kit. Because most likely, these are the "fancy" variant with colorful backgrounds and extra text. These look great in the App Store but not so on websites.

Ideally, include screenshots framed in current device models or use just raw ones - meaning just the screenshot without any modifications. You can combine two to four screenshots into a "collage" in the case of iPhone screenshots which makes the resulting image horizontal and great for including on a website.

Other essential tips apply. Show the best and most exciting parts of your in as real scenarios as possible. It does not make much sense to show about screen here.

Banners

Most websites have 16:9 or similar header images for articles. If you can provide a suitable one, the journalist doesn't have to create it or reach for stock image.

Banners can be straightforward if you are comfortable with graphic design software and want something basic or a big task for fancy banners.

The basic one can be just a pretty flat background color (or very subtle gradient) with framed screenshot in a device on one side and icon, name of your app, + tagline on the other side. Once you create your first one, you can reuse the template for your other apps or try offering two variants that differ in colors, for example.

Lifestyle photos

These are the most complex to make; however, they make for great headline images and sharing on Twitter. You can try finding a suitable template online that will let you drop your screenshots, or if you have two phones or a dedicated camera, you can create these yourself.

I think having iPhone/iPad in the center of the frame with your app and some decorations around it on a nice background is more than enough. Match the decorations to your app's theme. So maybe if you have a tasks app, you can have a notebook, pen, and other "productivity" tools in the shot.

Tips

Don't forget ImpressKit lets you reorder images as you see fit - so you can have the most important first.

And don't forget to tag them. Like "iPad", "iPhone", "Collage", "Lifestyle" etc.

Homepage

Need press kit?

Create journalist-friendly press kit for your app today! With ImpressKit you can add rich content, taggable images, videos and more. All optimized for clarity and speed.

Get started for free