The MF Coach is Here! Experience Our New Coaching Modules for Personalized Nutrition Guidance

In Version 3.0.0, we are excited to unveil the next generation of MacroFactor’s cutting-edge nutrition coaching.

From inception, the foundation of MacroFactor’s nutrition coaching has been its weekly in-app nutrition Check-Ins for users. During the Check-In, MacroFactor makes any necessary updates to the user’s calorie and macro targets based on the last week of weight and nutrition data – ensuring that their dietary targets are aligned with their stated goals and unique metabolism.

In Version 3.0.0, the weekly Check-In becomes a truly thoughtful, dynamic, and personalized experience, driven by the intelligent MF Coach. The new Check-In will consist of curated Coaching Modules that help resolve diet challenges users are facing and optimize their diet through further personalization.

The MF Coach thoughtfully designs your weekly check-in to keep you on track

Throughout the week, MacroFactor’s intelligent MF Coach observes users’ logging behaviors and analyzes their data and rate of progress toward their stated goal. Then, through a series of experientially rich coaching modules during the weekly Check-In, the MF Coach will ask relevant questions, suggest novel improvements and changes to the macro program, and make personalized adjustments based on users’ data and feedback. 

The MF Coach is designed to be meaningfully impactful and minimally disruptive. Many food loggers on the market have been utilizing invasive marketing questionnaires masquerading as personalization, and those questionnaires seldom lead to any meaningful changes to the user’s experience. The MF Coach stands counter to this trend and instead curates the check-in experience, only presenting new information when it may be helpful along your journey and only asking questions when answers can meaningfully impact the trajectory of your goal.

Coaching modules address unique diet challenges you may be facing

Coaching modules are the building blocks of the check-in. They are thoughtfully curated for each particular user and each particular check-in. The MF Coach determines which modules appear based on the user’s unique habits and progress. Some modules will be mainstays at most check-ins, while others will only surface for specific situations.

Version 3.0.0 includes MacroFactor’s first six modules. This first batch of modules focuses on reviewing the week’s nutrition and weight logging data with the user, allowing them to provide context that will lead to more accurate coaching recommendations.

Here is the anatomy of a coaching module and how it works.

First, the MF Coach will introduce the module on the Check-In page and explain why the module is being surfaced at this Check-In at this precise moment. You can skip any module, or choose to continue to its contents.

Many of the modules may offer an explanation of a new concept or an observation about the current state of your account as the first step. For example, the first page of the Partial Logging module introduces you to the concept of Partial Logging and how logging your day incompletely may impact your expenditure analytics and program recommendations.

When necessary, a module will follow up with clarifying questions to help rectify your data or confirm the MF Coach’s understanding of your situation. For example, the Partial Logging module will display days that the MF Coach has flagged as potentially incomplete and ask you to confirm whether those days were indeed partially logged. 

Once the MF Coach has enough information, it will take action. Usually, the last step of a module provides an explanation, offers guidance, or makes a meaningful change to your account data or program. For example, the Partial Logging module will take action and mark certain days as incomplete to safeguard your expenditure analysis from inaccurate data. 

Finally, each module ends with a familiar screen indicating that you are done with that portion of the Check-In. The final screen gives you the ability to permanently dismiss any module that you did not find useful. 

Coaching that is personalized, but also finely configurable

The MF Coach is built to improve a user’s ability to adhere to their diet and reach their goals, with precision in mind. It aims to solve problems that arise in the moment, without surrounding the user with unnecessary noise. To deliver on the promise of a highly personalized coaching experience, we added fine controls so you can customize your MF Coach to your needs.

If certain module topics are not of interest to you, you can permanently silence any existing or future module from the Strategy page in the More menu. If you are an advanced MacroFactor operator or are working with a coach but leveraging MF to keep your targets current, you can also opt into a Fast Check-In, which will skip past all coaching experiences and give you updated macros each week.

Project MFer-01: The Kettle Bot

Every good coach deserves a trusty and experienced assistant. With coaching modules, we are introducing a new character to the MacroFactor animated universe.

KettleBot

— Calorie burner, beast of pure metabolism, and (not so) humble adventurer!

KettleBot overcomes unique challenges with you along your journey. He is motivated, mischievous, and encouraging and is ready to go where you will take him. As you find yourself in new circumstances, you will also see KettleBot in new situations, adding some humor to your experience. 

With this additional emphasis on making MacroFactor enjoyable, we remain deeply committed to highly functional and streamlined user experience. 

Reinforcing our commitment to diet coaching innovation

The MF Coach is grounded in MacroFactor’s science-based analytics, combined with a human-centric approach to problem solving.

For the past three years, MacroFactor has been the uncontested mobile app leader in metabolic analysis for diet coaching. MacroFactor is the only app on the market that continuously learns from the nutrition and weight you log to give you an accurate estimate of your maintenance calories, leading to better dietary outcomes. The MF Coach builds on top of this strong foundation to address the human side of dieting. 

With the coaching module framework now built into MacroFactor’s check-in system, our team plans to begin releasing new modules regularly, ensuring fresh experiences and added value for our users for years to come.

See you at the next check-in

The MF Coach will start curating coaching modules for you as early as your next Check-In, and the MacroFactor team is always available to help on the MacroFactor app community on Facebook and the MacroFactor subreddit. 

If you are ready to get started with MacroFactor, you can download the app now from the App Store or Google Play. 

You can also learn more about macro tracking, nutrition, and physiology by reading our in-depth articles or browsing our extensive knowledge base.