PRESS RELEASE

July 27, 2025

Robo Attack for Apple Watch Drops to Just 29¢ to Champion Wearable Gaming

FOR IMMEDIATE RELEASE

Mobile gaming pioneer John Passfield has reduced the price of the Apple Watch game Robo Attack to just 29 cents – as close to a quarter as the App Store allows – in a bold move to spotlight the untapped potential of gaming on Apple's wearable platform.

"Just like dropping a quarter into an arcade machine gave you instant action, we want that same accessible experience on Apple Watch," said Passfield, whose retro-inspired robot shooter brings authentic arcade gaming to the wrist. "At 29 cents, there's no barrier to experiencing what gaming can be on this incredible device."

The dramatic price reduction from $1.99 to 29¢ reflects Passfield's mission to demonstrate that Apple Watch isn't just a fitness tracker or notification display – it's a legitimate gaming platform capable of delivering fun experiences.

Proving Apple Watch Gaming Works

Robo Attack showcases the unique advantages of wrist-based gaming with its Crown-optimized controls and bite-sized gameplay sessions. The game's wave-based robot combat delivers smooth 60fps action that works perfectly during commutes, waiting in line, or any moment when pulling out a phone isn't practical.

"Apple Watch gaming is still in its infancy, but the potential is enormous," Passfield explained. "We're pricing Robo Attack like an arcade quarter to get it into as many hands – or rather, wrists – as possible. Once people experience gaming on Apple Watch, they'll understand why this platform matters."

Classic Arcade DNA

The game captures the essence of legendary arcade shooters like Robotron and Berzerk, featuring:

Availability

Robo Attack is available now on the App Store for 29¢, compatible with iPhone and Apple Watch. The game requires no internet connection and includes no additional purchases.

Download Link: https://apps.apple.com/us/app/robo-attack-for-watch/id6746085350

About the Developers

John Passfield and Pete Mullins created Robo Attack, combining Passfield's decades of game development expertise with Mullins' acclaimed comic book artistry (From Hell, Dark Horse Comics). Together, they're championing the future of wearable gaming one quarter – and one wrist – at a time.


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Robo Attack

Retro Arcade Shooter for Apple Watch
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